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Amorepacific (Happy Bath)

Updated: Apr 27, 2023


Create personalized recommendations for a new beauty product launch

Number of Participants:


Nature of Use:

Multi-day Event

Products Used:

​Upmood Mass and Insight Dashboard

Custom Insight API, Custom Insight Display

Metrics Collected:

Emotional valence score 1-7 (1 being most negative and 7 being most positive)

About Amorepacific (Happy Bath)

Amorepacific is a leading South Korean beauty and cosmetics company. Their products are well-known for their focus on quality, innovation, and sustainability. Happy Bath is an Amorepacific brand featuring a range of bath and body products designed to help customers relax and unwind. With its emphasis on natural ingredients and sustainable packaging, the Happy Bath line is quickly becoming a popular choice among those who prioritize self-care and eco-friendliness.

Multi-sensory Exhibition

Upmood and Amorepacific collaborated to create a personalized experience for each participant using Upmood's emotion sensing technology. The exhibition arranged for each participant to walk through different rooms, each filled with bubbles of different scents. During the experience, participants could see their emotional valence displayed throughout the exhibition, which ranged from 1-7, 1 being most negative and 7 being most positive.

Every time a participant entered a new room, they would generate a valence score, and would be recommended the scent that triggered the highest score (7).

Why Upmood?

Upmood's expertise in emotion sensing technology enabled the global beauty and cosmetics brand to create a unique and customized experience for their customers amidst launching a new product line in a highly competitive market. This unique and immersive experience engaged customers and displayed products alongside cutting-edge technology to create a deeply memorable retail experience for participants.

The exhibition was a great success with many participants expressing their satisfaction with the personalized experience. Upmood's technology allowed Amorepacific to create a special experience for their customers while providing them with customized recommendations for the Happy Bath body soap line. This multi-day PR, retail experience is a testament to the power of technology in creating personalized experiences that engage customers and create value for businesses.

If you would like to hold a unique and immersive experience for your customers, please contact us at We would love to hear from you!



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