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Hong Kong Fringe Club and Upmood Collaborate to Pioneer Emotional Sensing in the Art Technology Sector

Hong Kong, 25 January, 2024 - The Hong Kong Fringe Club, an iconic hub for artistic expression, is thrilled to announce its ground-breaking collaboration with Upmood, a leading provider of emotion-tracking technology. This historic partnership aims to revolutionize the art technology sector by introducing real-time emotional sensing capabilities to live performing arts events.

As the international cultural hub of Hong Kong, the Fringe Club has always been at the forefront of artistic innovation. Now, with the integration of Upmood's cutting-edge emotion-tracking technology, the Fringe Club is set to embark on an unprecedented journey into the realm of audience reactions and emotional experiences during musical and performing arts performances.

By seamlessly integrating Upmood's non-invasive biometric data collection and analysis tools, the Fringe Club will gain invaluable insights into the emotional responses of its audiences. This collaboration will enable performers, directors, and artists to understand the impact of their work on an entirely new level, fostering a deeper connection between creators and their audiences.

"We are thrilled to partner with Upmood in this pioneering experiment," said Edwin Lun, Board of Director of the Hong Kong Fringe Club.
"By harnessing the power of emotion tracking technology, we aim to bring a new dimension to the live performing arts experience, allowing our performers to connect with audiences on a profound level. This collaboration marks an exciting chapter in Hong Kong's artistic history."

Upmood's state-of-the-art emotion-tracking technology has been validated through a two-year study with over 1,000 participants, demonstrating its reliability and accuracy. The company's algorithm provides real-time analysis of biometric data such as heart rate variability, stress levels, and emotional states, enabling a comprehensive understanding of audience reactions.

"We are proud to collaborate with the Hong Kong Fringe Club to pioneer emotional sensing in the art technology sector," stated Tim Lee, CEO of Upmood.
"Together, we aim to unlock the full potential of live performing arts by capturing and analyzing the emotional journey of audiences. This collaboration exemplifies our commitment to enhancing the human experience through innovative technology."

This ground-breaking collaboration between the Hong Kong Fringe Club and Upmood sets a precedent for the art technology sector, showcasing Hong Kong's dedication to artistic innovation and its role as a global cultural hub. The project aims to inspire further exploration and experimentation in the intersection of emotions, technology, and the arts.

For more information about the collaboration and to stay updated on the latest developments, please visit

About Hong Kong Fringe Club:

The Hong Kong Fringe Club is a renowned platform for creativity, supporting emerging and established artists in various art disciplines. As a century-old historical heritage, the Fringe Club hosts a vibrant calendar of events, ranging from visual arts exhibitions, and theatre performances to live music and even more.

About Upmood:

Upmood is a leading provider of emotion-tracking technology, offering a quantifiable approach to understanding human emotions. Its innovative solutions enable the detection, analysis, and application of biometric data to enhance user experiences across various sectors, from individual mood tracking to group sentiment analysis and beyond.



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