PR with Global Drink and Brewing Company

The Emotional Blueprint: Analyzing Consumer Mood to Shape a Global PR Narrative

No. of Participants:	100+ participants
​Nature of Event:	Market Research Study
Products Used:	Upmood Mesh Network
Metrics Collected:	Mood, Stress level, BPM, Exertion, Valence level, HRV

The Partnership and Its Purpose 

A leading global drink and brewing company sought to understand the nuanced emotional impact of different drinking habits. Partnering with a PR firm, they designed a market research study to compare the emotional experience of consuming only alcoholic beverages versus a balanced mix of both alcoholic and non-alcoholic options. The primary goal was to leverage objective emotional data to create a compelling, evidence-backed public relations narrative. Upmood's emotion monitoring technology was chosen to provide the physiological and emotional insights required for this innovative study.

Capturing Real-Time Emotions on a "Night Out" 

The study involved over 100 participants in a simulated "night out" environment. Participants were divided into two distinct groups: one group was given only alcoholic drinks, while the other was provided with a variety of both alcoholic and non-alcoholic choices. Throughout the event, Upmood's specialized mesh network was deployed to collect real-time emotional data from each participant. This sophisticated setup allowed for continuous, unobtrusive monitoring of each person’s emotional state, from their excitement and enjoyment levels to their overall mood and stress. This extensive, moment-by-moment data provided the foundation for a detailed analysis of each group's emotional journey.

Why Upmood? 

Upmood’s technology was uniquely suited for this project due to its capability for large-scale, real-time data collection in a dynamic setting. The Upmood mesh network enabled seamless group monitoring, overcoming the challenges of traditional research methods like surveys, which can suffer from recall bias. The ability to measure subtle shifts in physiological metrics like heart rate variability (HRV) and BPM, and map them to distinct emotions, provided the brand with an objective, data-driven perspective on a topic that is often subjective. This scientific approach gave the PR firm a powerful, credible foundation for their campaign.

Key Outcomes and Results

• Evidence-Based PR Narrative: The study provided concrete, measurable data that was used to craft a powerful PR narrative for the brand, highlighting their commitment to promoting balanced and positive consumer experiences.

• Deeper Consumer Insight: The emotional data revealed new insights into how different drinking patterns affect mood and well-being, going beyond what a typical focus group or survey could uncover.

• Demonstrated Brand Leadership: By using a cutting-edge emotion monitoring solution, the company positioned itself as an industry leader in understanding and prioritizing consumer wellness.

Conclusion 

This partnership demonstrated the significant value of emotion monitoring in market research and public relations. By leveraging Upmood’s technology, the brand was able to move beyond anecdotal evidence and build a compelling, scientifically-backed story. This case study showcases how Upmood can help other brands and PR agencies gain a deeper understanding of consumer behavior, strengthen their messaging, and build more meaningful connections with their audience.

Thank you!

We extend our sincere thanks to the PR firm and the global drink and brewing company for their collaboration on this innovative study. Their forward-thinking approach has set a new standard for consumer research in the industry.

If you're interested in conducting your own case study or trying out Upmood products, please send us an email at support@upmood.com